If you visit Starbucks with any frequency, I urge you to register your gift card. The process takes 2 minutes and each drink you buy will earn you a star. Collect 30 stars in 12 months and they will automatically upgrade you to a Gold card. Your gold card can be reloaded at any time and after 12 food or drink purchases will qualify you for a free item. Best of all, you no longer even have to wait for the free postcard to arrive in the mail, now your free item is just loaded onto your card, you receive an email notification and you just have to tell the barista the next time you're there. Like I say, it's quick, free, painless and offers an incentive that I believe is worthwhile. Check it out!